I's record breaking box-office performance in Kerala
Jan 18, 2015Vikram - Shankar's 'I' (original Tamil version) was given a massive release in Kerala on January 14th by Global United Media in around 232 screens. The film grossed a record amount on Day 1 and held on admirably on the second day too, a feat which is quite rare in Kerala, where drops are fast and big if the film doesn't work with the audience.
At the end of the first 2 days, the gross in Kerala is reported to be around 5.57 crores and Global United Media believes that the film has the public demand to gross the historical magical figure of 10 crores after the first 5 days.
The film is a sureshot hit in Kerala already, thanks to the opening weekend's rocking performance. The 10 crores gross mark would be truly massive for a Tamil film in Kerala.
Trade experts believe that the favorable release time with no opposition and the strong buzz-generating marketing campaign done by the 'I' team in Kerala, were key factors in these record numbers.
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I's record breaking box-office performance in Kerala ...
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