‘Kaththi Train’ – Reaching masses beyond the boundaries !!

Reading a book, eating snacks, looking through the window, waiting for the next station, chit-chatting with fellow passengers are few common things we do when we travel in train, but getting to know about a non-local movie is one of the rare things that happens. Kaththi's promotions have gone way beyond releasing posters, movie stills and trailers.

A new update post its trailer release is the ‘Kaththi Train’ that touches borders of Tamil Nadu, Kerala and Karnataka. The promotions have gone beyond our state’s borders and for the very first time in Kerala a picture/ poster of a Tamil movie is pasted in the AC coaches of ‘Parasuram Express’. The trains travels from Nagercoil to Mangalore via Kerala. With the total distance of 705 kms the train will travel across three states.

This promotional strategy seems to strike the right chord with audiences from different regional backgrounds. Few days prior to the release of the most awaited film of the year, Kaththi has instilled more curiosity among the masses.