Geetha Govindam is an upcoming Telugu film starring Vijay Deverakonda and Rashmika Mandanna in the lead roles. The film shot to fame a few weeks back after the release of the super hit song ‘Inkem Inkem Inkem Kaavale’, sung by Sid Sriram and composed by Gopi Sunder. The song was viral on the internet, and has so far hit 43 Million views in just 1 month. Why did this become so viral?

It is advised to play the song in the background while reading this:

Imagine that you’ve just crossed your teens. All your life you’ve been sitting on that small wall, chatting with your gang. If you manage to get a glimpse of your crush through the corner of your eye, the surge of hormones make you break into a jig. One fine day, she catches you looking at her, and a small smile forms on her lips.

You start taking her seriously. Every time you see her, there is a tingling sensation in your body. You hope that one day, she is going to be your partner and your life is settled. There is nothing else left to achieve. This is enough.

What if all this comes true? There seems to be no proper explanation for how this happened. It just did. Now you want to write poems and love letters to make her happy. Your only encounter with romance, is the one that you are going through right now. The right way forward is to enjoy and celebrate this feeling. What if this unexplainable feeling is made into a song?

That song is Inkem Inkem Inkem Kaavale. A celebration of the feeling - ‘I don’t know how this happened. But I’m going to enjoy this to the fullest!’ If you think this song is all about the catchy tune and Sid Sriram, you’re terribly wrong. It is a very difficult song to write, and for a change, the tune plays second fiddle to the lyrics than the other way round.

The first line of the song is "Inkem Inkem Inkem Kaavale, Chaalle Idhi Chaale". This roughly translates to - “What else do I need, this is enough.” Rather than starting the song with metaphors, he gets to the point directly, by addressing what Govind (Vijay Deverakonda) is going through. This rawness makes it an instantly connecting song. Now you know what this song is about. Then Anant (The lyricist) places the metaphors and brings in various figures of speech.

Sid Sriram, who is a bankable star, provides aid to Anant in his work and doesn’t overshadow him completely. It is not his voice that makes him likeable, but the way he grabs the emotions of the song and lets it out that does the job. After a point of time, the lyrics and the music (including Sid Sriram’s voice) clash between each other, which is healthy for the song. A classic case of an unstoppable force meeting an immovable object.

Things get exciting when you have the youthful exuberance of Vijay Deverakonda and Rashmika Mandanna on screen. That sort of energy resonates easily with the audience. When that happens, when everyone is drenched in this myriad of emotions. You can't help but say - "Inkem Inkem Inkem Kaavale, Chaalle Idhi Chaale!"