The trailer of this Emraan Hashmi starrer directed by Shamin Desai looked notoriously similar to an earlier 2012 release named ‘Blood Money’. While that flick dealt with blood diamonds, ‘Rush’ is about sensationalism in the news media.

Samar Grover (Emraan Hashmi) is an ambitious investigative journalist who is always on the lookout for the truth in his news stories. Just as he loses his job in one news channel named ‘Pulse’ due to external influences, he is roped in by another channel named ‘Crime 24’ as the editor-in-chief. He gets all the pleasures in life overnight and as expected his relationship with his girlfriend, Ahana (Sagarika Ghatge), takes a beating. Inevitably, he also finds about the shady modus operandi of the channel which is headed by Roger Khanna (Aditya Pancholi) and run with the assistance of the glamorous Lisa Kapoor (Neha Dhupia). Samar gets into a mess soon and he is now on the run. How he manages in this quagmire is the finale of this short movie.

The film begins well and we are introduced to the street-smart and gutsy Samar. The handsome and stylish Emraan Hashmi plays it well in his typical youthful style. Few songs pop now and then without any consequence and the film races towards the interval despite being predictable all the way. Post that, the film has its moments of rush and action before the ending, which is on expected lines.

We also get a sermon about sensationalism in the media and how the public is also responsible for nurturing such journalism thanks to their craving for negative news.

Among the other performers, Neha Dhupia is hot as the seductress while the voluptuous Sagarika Ghatge is back after a hiatus as Emraan’s pair. She is sparkling and good looking in a unique way. Aditya Pancholi is majestic and suave as the rich villain who has some dubious philosophies about the news media and ways to garner TRPs.

The songs by Pritam have nothing new to offer though they sound good as always. The BGM of the movie has a heavy Hans Zimmer hangover while the camerawork gives the film a racy appeal.

Ultimately, Rush is a harmless movie that doesn’t offer anything exciting. It isn’t boring due to its short running time (less than two hours) but it isn’t impressive too thanks to the shallow script and seen-before treatment. And it is one of those rare Emraan Hashmi movies that do not have steamy kissing scenes.

Verdict: Rush isn’t ‘Breaking News’ as it is predictable, straightforward and has no thrills and twists.