3 defined the meaning for the word viral in Tamil cinema and provided a whole new definition for social media marketing. Dhanush made the entire nation croon for his 'why this kolaveri di' and became a nationwide phenomenon overnight. While this happened in the latter part of last year as a precursor to 3's release, rest assured the national media will cover the movie's opening as well.

3 is sort of Dhanush's family film. This romance is directed by his wife Aishwarya and produced by Kasthuri Raja his dad. Written and directed by Aishwarya, the movie has another star kid Shruti Haasan playing Dhanush's lead. Anirudh's music has already generated enough chartbusters, other than the kolaveri di number.

Other than co-writing and performing why this kolaveri di, Dhanush has also written most of the songs in the album. There are 10 songs in the album and they are slowly gaining recognition among fans, the popularity of which will be further boosted after the movie's release.

3 is also being released in Hindi, as a dubbed version. Curiously, Dhanush mentioned in an interview that this would be his only film in Aishwarya's direction. Although we do not know what that means, a change of mind can definitely happen on that decision depending on the success of the film.