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Sivaji: the rat race for the rights |
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| By Behindwoods News
Bureau. |
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May 18, 2007 |
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The stage is set for the King to arrive, its
time for the pretenders to move aside, the
royal march is about to begin; make way for
Sivaji-The Boss. Come May 31st and cinema
halls will choke with crowds, theaters will
reverberate with the thunderous applause of
the Superstar’s fans; as he sets the
screens on fire.
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But then, before all this can happen, there are a few
issues that need to be sorted out. And when the issues
are related to Sivaji’s distribution we all know
that it will involve serious negotiations to settle them
down.
The Chennai zone issues seem to have been settled with
Abhirami Ramanathan and Nag Ravi laying their hands on
the rights. Coimbatore, Erode, Tiruppur and Nilagiri have
been bagged by Tiruppur Subramaniam. The competition for
Madurai, North Arcot, South Arcot and Chengelpattu are
on full swing as the distributorship rights for those
areas have not been decided yet; more so with the release
date just round the corner. While Anbu and Azhagu are
vying for Madurai, some big names including Oscar Ravichandran
and Ananda Pictures Suresh are in the fray for the Chengalpattu
and Arcot areas.
Meanwhile, few have voiced their opinion that Sivaji be
bought only on the MG-FH basis. However, Tiruppur Subramaniam
is strongly opposing this demand. He pointed out that
Rajini is not a man who would allow people to incur losses
due to him. The compensation that he paid for Baba is
a fine example. Baba notwithstanding, the huge profits
that everyone made due to Chandramukhi should be enough
for them to repose faith in Sivaji. He also said that
there had been no compulsions for anyone to buy Sivaji
at an MG rate. If there were no takers, AVM is more than
willing to release the movie all by itself.
It was the Theater Owners Association that had come up
with the MG-FH demand. Tiruppur Subramaniam made a point
that associations getting involved unnecessarily was undesirable
and that they must remain as inconspicuous as possible.
Well, those were the details of the rat race going on
to make the maximum out of Sivaji. After all, it is only
once in two or three years that the Superstar’s
movie is being released. Here we leave you with a statistic
that will give you a measure of Sivaji’s magnitude.
Sixty prints have been ordered for the Coimbatore area
alone. Still not surprised then read on. The previous
highest was just 36, and that was for Pokkiri. Maybe now
you get our point, this is what we call the SUPERSTAR
effect. |
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