A national telecom company has approached Vijay and has asked him to endorse their product. We hear that an astronomical sum of 5 crores has been offered and Vijay has given the nod. The actor is very selective and is the brand ambassador only for a couple of select products - s soft drink and a leading jewellery chain.
Actors like Madhavan, Suriya and Karthi are already endorsing certain telecom companies and Vijay is the latest to join the bandwagon. Looks like the commercial wars have begun!