Vijay has been the brand ambassador for a prominent jewellery brand for quite some time and his commercials have been unassuming and realistic.
The latest commercial for this brand features the star and his mother. In the ad, he is seen recollecting his experiences at a shooting spot to his mother lying on her lap. At the end of the ad, he says that he named a small child at the shooting spot as Shobha, the same as his mother's name.
The ad has a very charming and natural bonding between the mother and son and is instantly likeable. The video of this ad is quite popular already with Vijay fans. It was shot in a city studio and both the mother and son were very excited at the prospect of working together.