Michael Jackson revolutionized the music industry. His music videos always strived to get out of established norms and were truly innovative in the spirit of capturing the disparate elements of music. The Estate of Michael Jackson and Sony music have come together to give music and MJ lovers a chance to contribute online to create a path breaking music video for the single, “Behind the Mask”. This project was launched on March 7th to give people the chance to make history.
With the creative team at Radical Media and director Dennis Liu, participants will visit the website http://behindthemask.michaeljackson.com and use the tools available to carve out a role for themselves in this undertaking. After the fans do their part, the director will select the top clip and incorporate them into the video. The final results will be available sometime in April. Those interested can sign up now at www.michaeljackson.com for updates on this project.