Recently, Amitabh Bachchan has been roped in by a jewellery brand to shoot a commercial with four top South Indian celebs who are also brand ambassadors for this product. The ad was shot in Mumbai in Tamil, Telugu, Kannada and Malayalam featuring Prabhu, Nagarjuna, Sivarajkumar and Dileep respectively.
Prabhu said he enjoyed the experience since he has known Amitabh from his childhood days and the Bollywood star knew his father Sivaji Ganesan very well and always shared precious memories with him. Prabhu's son, Vikram who is making his debut with Kumki flew to Mumbai as well to meet Amitabh and get his blessings.