Siddharth floated his production house Etaki Entertainment and will be co-producing films with Shashikanth of Y Not Films and cinematographer Nirav Shah. The star, who made his debut with the Shankar directed Boys, has said that he always wanted to produce films and when Balaji Mohan came up with the script of Kadhalil Sodhappuvadhu Eppadi, he decided that it will be his maiden production venture.
Kadhalil Sodhappuvadhu Eppadi will be made in Telugu as Love Failure. Amala Paul has been signed up as the leading lady for this film.
