On November 16th 2011, a phenomenon called Kolaveri di happened and catapulted Dhanush into dizzying heights of superstardom. Now he and Anirudh are back with a new single that has been featured in a commercial for Tata Nano extolling the virtues of this compact car. The ad shows Dhanush avoiding parking problems and even saving a young girl's life when her ambulance is stuck in traffic using his compact car to expertly weave its way through the jam.
The tune is catchy and 5 days after its release, it already has 579, 594 views on YouTube. Anirudh, who seems to be a lucky mascot for Dhanush is also seen briefly in the commercial. Will the duo recapture the magic of Kolaver di? Only time will tell.