Jiiva's fans have gone crazy... with delight, that is. Rowthiram the popular actor's 15th release has opened to a tremendous response. After Ko, which was a huge blockbuster, the expectations are sky high. Apparently he has more than 2500 fan clubs in Tamil Nadu and more in Andhra Pradesh and Kerala.
Before the release, Jiiva's fans were seen in the Vadapalani area offering prayers for the success of the film. A lot of poor people had assembled there and cows were distributed to them and later they sat down to partake in a feast that was provided for them. On the release of the film, firecrackers were set off and the fans celebrated Jiiva's 15th film. This is a tribute to the rising popularity of Jiiva.