TECH GIANT APPLE DITCHES ITS LONG-TERM PARTNER INTEL! WHAT WERE THE REASONS? REPORT
Home > News Shots > TechnologyTech Giant Apple announced on Monday that it would design the processors inside its Mac computers and will not be getting chip from Intel, who has been a partner for 15 years.
Apple stated that the first macs with chips manufactured by the company will arrive by the end of the year and the full transition from using Intel to Apple chips will take almost two years.
The decision was announced in its annual developers conference. Manufacturing of the silicon chips has been a multibillion- dollar industry for decades.
“When we make bold changes, it’s for one simple yet powerful reason: so, we can make much better products,” Apple’s chief executive, Timothy D. Cook, said during a recorded video announcing the change on Monday. “When we look ahead, we envision some amazing new products, and transitioning to our own custom silicon is what will enable us to bring them to life.”
“These changes could have the biggest long-term impact of any of Apple’s announcements on Monday. They could sharply reduce the amount of data many apps collect about their users, which would hamper their advertising-based business models. Apple has benefited from the digital economy’s slow shift away from advertising and toward subscriptions; Apple takes a cut of many of the subscriptions sold in the App Store,” New York Times reported.