AFTER TIKTOK BAN, INSTAGRAM LAUNCHES 'NEW ALTERNATIVE' FOR INDIAN AUDIENCE: CHECK FEATURES! 

A week after TikTok being banned in India, Instagram has announced that it is launching its newest short form video-sharing feature called - Reels, in India. After Brazil, France and Germany, India is the fourth country where Reels is currently being tested. 

According to an Indian Express report, Instagram said that it was collaborating with several established Indian creators from platforms such as TikTok and YouTube to create content on Reels. This new feature in India will start rolling out for users by 7:30 pm today.

Also, the users will be able to check out entertaining videos posted by creators such as Radhika Bangia, Jahnavi Dasetty aka Mahathalli, Indrani Biswas aka Wondermunna, Ammy Virk and more. 

Highlighting about 'Reel' the feature is integrated within the Instagram app itself. To create Instagram Reels, a user would need to open the camera option in the app. After clicking on Reels from the bottom of the screen, the app will show several easy-to-use tools to record and edit a 15-second video.

In the app, creators can choose to use the in-app music tracks, or even use a custom audio for their videos. There are also options to speed up or slow down parts of the video. While recording, there is an align option that helps creators maintain their position in front of the camera. It also has an array of augmented reality effects that can be used to make videos more fun, Indian Express further reported. 

Meanwhile, Instagram says that it has been working with popular content creators and public figures to decide on the content. After the test starts rolling out, users can check out content posted by the likes of Ammy Virk (3.3 million fans on TikTok), Gippy Grewal (1.7 million), Arjun Kanungo (1.5 million), Radhika Bangia (5.4 million), RJ Abhinav (1.6 million) and Indrani Biswas aka Wonder Munna (630K subscribers on YouTube).

Currently, several TikTok creators have already moved to Instagram, and have asked their followers to catch up with their latest content on the app.