PepsiCo's Marketing Director for Indian Snacks Vani Gupta reportedly said that they are taking measures to assure consumers about the safety of Kurkure amid rumours that the snack food contains plastic. "I don't know on what grounds the rumour is spread that Kurkure contains plastic. Normally big brands attract malicious rumours", Vani reportedly told media. She also added that they don't see such malicious campaign in other parts of India and they see such malicious campaigns only in Tamil Nadu.
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