TECH MAHINDRA AND TOP IPL TEAM TO LAUNCH DIGITAL FAN APP; FANS CAN NOW CONNECT VIRTUALLY: READ HOW? 

As IPL 2020 is being held in UAE due to the COVID-19 pandemic, leading IT services company Tech Mahindra has partnered with Kings XI Punjab (KXIP) to launch a dedicated fan engagement app. This app will help to connect with fans virtually during the pandemic.

According to the Money Control report, the app is available in both iOS and Android phones. Currently, Tech Mahindra and the Indian Premier League (IPL) team will also work on 5G related use cases for introducing holographic virtual fans to the stadium.

“As part of the collaboration, Tech Mahindra will also support Kings XI Punjab to reach wider markets and audiences from at-home spectators real-time, during live games played in fan free stadiums and venues during the Dream11IPL 2020,” a statement from the company read.

However, Tech Mahindra will enhance the app further to provide hyper-personalised experience to Kings XI Punjab fans.    

Meanwhile, Manish Upadhyay, head global business development, sports vertical, Tech Mahindra, said "Through this collaboration, we will bring fans closer to the Kings XI Punjab and grow the game."

"Through the fan engagement app, the company will provide augmented and virtual reality experience to the fans and will also help digital brands monetise on the fan experience," he further added.

Jagdish Mitra, chief strategy officer and head of growth, Tech Mahindra, said "Technology is going to play an important role in enabling digital disruptions and social innovation in the post-COVID world. This strategic partnership with Kings XI Punjab will give us an opportunity to help sports club to create the reach for fans beyond the obvious."