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Snapchat messages rolls out new feature

In a bid to allow users to send photos and videos that exist longer than 10-seconds, Snapchat is strategically rolling out a feature called 'Limitless Snaps'. While the previously set maximum duration was 10 seconds, the feature lets photos remain on the recipients' screens until they choose to dismiss it. The app also allows users to send video messages that loop until friends manually dismiss them.

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