South Korean multinational company Samsung has reportedly launched its new Galaxy J3 Prime smartphone at an approximate price of Rs 9,600. J3 Prime sports a 5-inch screen, 1.35 GHz quad-core processor, Android 7.0 Nougat OS, 1.5GB RAM, 16GB inbuilt memory, 5MP primary and 2MP secondary cameras and a 2,600mAh battery.