Japanese electronics giant Panasonic on Monday launched two new Eluga smartphones the Eluga Ray Max and Eluga Ray X in India at an event in New Delhi on Monday. The new smartphones are the first to feature the company's new Arbo virtual assistant that's claimed to be intelligent and evolve with the user's usage patterns. The Eluga Ray Max will be available in two inbuilt storage variants - 32GB storage at Rs 11,499 and 64GB storage at Rs 12,499. The Panasonic Eluga Ray X, on the other hand, is priced at Rs. 8,999. Both the smartphones are exclusive to Flipkart.