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Nike plans to sell sneakers on Instagram

Nike CEO Mark Parker has reportedly revealed that the company will soon start selling sneakers and other sporting goods on Instagram. However, he hasn't shared the full details of either partnership. A report suggests that, by making its presence on Instagram, Nike is likely hoping to connect with younger buyers who tend to spend hours browsing the app. It also says Nike might have joined the list of companies that can use the app's “shopping tags” launched back in 2016.

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