'LET'S REVIVE KERALA' | THIS AD ATTEMPTING TO REVIVE KERALA'S TOURISM IS HEART-WARMING & EMOTIONAL

As all of us know, Kerala was struck with disaster beyond monstrous proportions in August this year. Massive floods swept through majority of the state, throwing normal life out of gear. Now that the situation is limping back to normalcy, a major task awaits.

The state's tourism industry, which is one of the best in the country, took a major hit. In an attempt to revive the economy and tourism sector, Samsonite has come out with a heart-warming commercial. The ad highlights what is so special about tourism in Kerala and what it means to the state.

The 1 minute 40 second clip, which has now been shared umpteen times on social media, features people from different walks of life, narrating how they feel empty without people visiting the state. From taxi drivers and small eatery owners, to Kathak performs and resort owners, the ad highlights how their life depends on tourism.

The ad gives a strong message to people to help revive Kerala's tourism sector. "Every great dish needs a foodie. Just like an artist needs an audience; Like a driver needs a destination," is the message the ad puts across in an emotional way.

Watch the video here