Telecom operator Idea has reportedly announced to launch its all new 'Private Recharge' service this month. The service will allow customers to recharge their mobile phone on retail outlets without sharing their numbers. To avail the service, Idea customer will need to send an SMS writing 'Code' to toll-free number 55515 after which they will receive one-time password. The OTP can be then shared with the retailer instead of mobile number to get their phone recharged. The feature is especially made for women customers who can choose not to disclose their numbers thereby ensuring their privacy.