For the past 3 to 4 years, Vijay has not had a bit of good films in his pocket, from Azhagiya Tamizhmagan up to Suraa, none of his films were even in an "Above Average" verdict at the box office, it kept me wondered what went wrong with this marvelous actor, I have even seen it in the media, Facebook, YouTube, and internet entertainment websites, everyone was degrading the actor to an extend that they blocked his Kaavalan from its release since Christmas 2010. After a lot of hussle, the actor faced all his problem personally without anyone's help to  open door for the release of the film. I would like to personally thank "Thala" Ajith fans in this event because they really helped Vijay fans to release the film. And now, let’s talk about this month's Diwali releases 7Am Arivu and Velayutham,
promotions

7am Arivu - The film's audio promotion is done in 2 Channels before even the audio release.
Velayutham - There was no promo in ANY TV channel regarding Velayutham's Soundtrack.

7am Arivu - Audio released separately in Tamil and Telugu in mega functions filled with the film industry biggies.
Velayutham - Audio released in front of thousands of Ilaya Thalapathy's fans

7am Arivu - Producer Udayanidhi Stalin, introduced as a one of the industry's big time producer, you can see the richness in all his films from Kuruvi up to 7Am Arivu trailer.
Velayutham - Producer Aascar V.Ravichandran grew to his current status from being an ordinary film distributor, no back bone was supporting him.

7am Arivu - Heavy support from in 2 channels which fully owned by political party.
Velayutham - Moderate support by from one single government channel.

7Am Arivu - Director is well known throughout not only in Tamil Nadu but overall India.
Velayutham - Director M.Raja is only known in Tamil cinema.

7am Arivu - Music by one of the top music directors till date, Harris Jeyaraj.
Velayutham - Music by Vijay Anthony who is making his way to the top.

7am Arivu - Soundtrack did not break any records like Enthiran or Mankatha.
Velayutham - Record breaking audio, which sold out in ONE DAY confirmed by Sony Music South.

7am Arivu - Aimed at bagging awards and acclamations.
Velayutham - Aimed at being a family racy entertainer for all movie goers.

As far as I can see, in Facebook, and Twitter, people just simply degrade the actor to the core, I don’t know what’s the reason behind this, but all I can say is, Vijay's fans are huge not only in India but overall in the globe, all I want is stop behaving stereotype, just because an actor's previous films didn’t do well at the box office, that doesn't mean he won’t rise on to the limelight again.

It’s just matter of time, as per confirmed sources Vijay has signed up with Shankar's Nanban, A.R Murugadoss next flick, and Gautham Vasudev Menon's Yohan : Adhyayam Ondru. Vijay can be definitely seen in a new dimension