First of all congrats to Ilayathalapathy Vijay and director Siddique for giving us all a marvelous love story (Kavalan). Even 5 weeks after release of the film, it is said to have more than 70% occupancy in theatres. No doubt the next few years are going to be the peak in Ilayathalapathy`s career with excellent top directors in his pocket. But what was the reason for his consecutive flops in the past, did these films really go bad in collections? Let us have an outlook. Ilayathalapathy Vijay was constantly criticized for his films from ATM till SURA. The fact to be accepted that these five releases 

(ATM,KURUVI,VILLU,VETTAIKARAN,SURA) had few irrelevant or over exacerbate scenes which led to the negative feedbacks from the audience. In discussion with each film,

ATM: 

Azhagiya Tamizh Magan , one of the Vijay`s films with a strong story lineup. Of course this film was a flop. On thinking where it went wrong, the entire fault goes upon the director. ATM was a much expected Vijay movie particularly for Vijay`s dual role. Over expectations of seeing two Vijay sharing the screen is what made the movie to travel in the wrong side. Climax another big draw-back for the film. Even with the excellent music from the Oscar winner the film was declared a flop because of poor direction.

Key Comment: Poor screen shot when 2 Vijay appear on the screen (ie) Poor direction.

Kuruvi:

It was again a much awaited movie because of the Gilli crew. One or two over exaggerated scenes applied strong brakes to the movie to reach the box office. Even block buster movie Gilli had one such scene in which Vijay jumps from terrace to terrace. But a strong screen play of Gilli made those scenes necessary. But that was not the case with Kuruvi , a scene where Vijay jumps from the terrace to catch a fast moving train was something which even Vijay fans did not accept. Overall excluding certain scenes the movie could have been made better. 

Key comment: Few unwanted exaggerated scenes.

Villu:

The film as whole had many drawbacks but as usual Vijay`s performance was admirable and impressive. The reason why Vijay accepted this movie is a big question mark.

Key comment: No storyline up.

Vettaikaran:

“This film broke the collection record of Ayan for Sun pictures for that year”, this was quoted by Sun pictures officially. This film was declared as a flop even after a massive collection record by the same sun pictures later. This is where political plays on Vijay started. Drawback of the movie was its stunts and Telugu essence in the movie. Overall the movie was above average and a 100% entertainer.

Key comment: 100% entertainer and WAS NOT A FLOP, AN ABOVE AVERAGE 

MOVIE.

Sura:

Worth to be declared a flop. Dance choreographers are the only people who used Vijay`s talent for Sura. Rest of the crew members sailed on Vijay`s star power which includes the director (Captain of the ship).

Key comment: Vijay should stop giving chances for such directors.

At last, Vijay crossed several hurdles and finally made his return with KAVALAN. Even though these five films were declared flop, they did not fail in returning the investment. Every single film managed to save its producers, distributors and theatre owners. The reason, it is a Ilayathalapathy`s movie.