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Shankar’s silent victory
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Expectations
soared sky high when Shankar announced Endhiran
with Super Star Rajinikanth.
Shankar-Rajini Combination along with AR Rahman
and Aiswarya with the budget ranging from 165
to 200 crores and one doesn’t need to explain
the expectation level for this mega budget venture.
Once the expectation level goes high it would
be tough for any film maker to match the output
with audience’s expectation.
This was definitely one of the biggest tasks which
need to be addressed before its release. And Shankar
and Co made good efforts to have their firm control
over the expectation level by not leaking the
various aspects of the film in its production
stage.
To be very honest, talks about Endhiran were very
less for the past 24 months. One was not getting
enough news or
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pictures
of film which slowly started reducing the audience to
think about it.
It doesn’t mean that people have forgotten about
the movie, but even when a film with a budget of 30 to
50 Crores in India, talks more on the media reports. Even
a set for 1 or 2 Crores makes headlines here.
And it should have been 4 times better, but that is not
the case with Endhiran.
Yes there were few leaked shooting spot pictures at initial
stage but since then the team had a firm control over
these.
Just a month ago I have heard Super Star in an interview
saying that the film will be released either in late August
or early September.
Now by July first week Shankar official announced that
he has completed the production and that the film will
release soon.
Yes it was a shock, it could have hyped to a greater level
but suddenly now I realize that I am going to see a movie
as big as this in just weeks time.
Yes I am an ordinary fan who loves lots of updates and
pictures but now when I sit in front of 70 mm screen what
I will see is something new.
If we could have seen the pictures of sets worth 5 crores
we would have definitely enjoyed but it wouldn’t
be as interesting as you see them fresh in theatres.
By now one can easily say Shankar has won his silent battle.
And definitely Shankar and Co should be appreciated for
this effort.
I have a small request; one can easily say that the film’s
title card will definitely have some words to thank late
Sujatha.
But it will be so nice if they could display Sujatha’s
Photo along with those words. It would be definitely be
a good tribute as Yaaradi Nee Mohini team did for late
Raghuvaran.
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