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DELAYED MOVIES – A BIG HIT
 
Sethu

Sethu is a watershed movie in the Tamil industry. No other film met such odds and made it to the top. Debutante director Bala had a feisty background and Vikram himself was a struggling actor although he had been around for more than ten years. A. Kandasamy who produced the film had to grapple with finance problems. But, once the film was complete there were no takers and it took a lot of perseverance from Bala who convinced the distributors.
The film had a moderate opening after release for Diwali in 1999. But the excellent reviews in the media raised the momentum and the film went on to become the biggest hit of the year. Vikram had said in an interview that after the release, Bala would run from one theatre to another to gauge the audience response. It was like a life jacket for Vikram who now has the industry at his feet.
 
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