Master Darsheel Safary, popularly known
as Ishaan of Taare Zameen Par, is in Chennai
for the launch of brand "Choco Lait
Kidz" and the release of the DVD "Sweet
Values" in association with Saregama
Kids. Choco Lait productions is the brainchild
of Shoba and Sonu Kumar and has a vision
of building a social networking community
for kids through various projects.
The "Sweet Values" DVD is a musical
melody made to grab the attention of children.
Interestingly all the performers in the
presentation have been handled by kids aged
between 2 and 9. Presented by a charming
9 year old brand anchor S. Bharathi, each
song has a simple message imparting good
thoughts and behavior in the kids. Speaking
about the DVD which is a complete entertainer
set to international standards, BR Vijayalakshmi
GM, Audio Visual Media, Saregama said, “Sweet
Values imparts values in a very entertaining
and fun way, not at all like preaching or
even teaching".
The launch function of Choco Lait Kidz and
Sweet Values will be held on 25th July (Sunday)
at Sivagami Pethachi Auditorium in MCTM
school, Mylapore. Sweet kid Darsheel will
be unveiling the brand and launch of Choco
Lait Kidz badge while Dr. MB Nirmal, chairman
of Exnora International will release the
Sweet Values DVD.
Interestingly, Rhymeskool Vol I, the flagship
project of Saregama Kids, with Katrina Kaif
and AR Rahman has been topping the charts
all over the country since its release in
June.
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