Popular story writer R Selvaraj who wrote the story for Bharathiraja’s famous film Annakili, and many other old time hit films was also responsible for the story line of Manirathnam’s biggest hit Alaipayudhey. Now his son Dinesh Selvaraj is directing the movie Elamai Etho Etho, code named E3. Dinesh’ dad Selvaraj continues his legacy by writing the story line for his son in this movie. New faces Rakesh, Anup Kumar, Vinod Raj debuts in the lead for the film, while Kudaikul Mazhai fame Madhumitha plays the heroine in the movie.