Ra One, the Shah Rukh Khan starrer with Rajini in a cameo, has been screened in 87 theatres across Kerala. It is certainly a record because this is the first time a Hindi film is being screened in so many theatres in Kerala. A press note states: “We have released only Hindi Ra-One all over Kerala, despite the fact that 40% of Kerala are Tamilians, 50% of Kerala speak fluent Tamil and 70% understand Tamil very well and they enjoy non Malayalam films and as we anticipated the strategy worked well.”
Though the Kerala theatres have announced a strike from November 1st, the theatre owners have decided to allow the films that are already being screened. Therefore Ra One will also continue its run, says Lakshmi Shanthi Movies' Thiagarajan Actor/Director/Producer & Distributor of Ra One for entire Kerala
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