STR's father, T Rajendar is launching a TV channel that will be named after his son. It is expected that it will be called either Simbhu or STR TV. T Rajendar is a man who has proved himself as an actor, director, producer, music composer, singer, writer, politician to name a few of his achievements and this is his newest venture.

TR has already launched Kural TV named after his younger son who will be making his entry into films soon. The new TV channel will be out by the end of this year. TR will be using it as a platform to air his views. He will be hosting a few shows and it is expected that STR will put in regular appearances when he can take time off from his hectic schedule.