Anusha Dhayanidhi, wife of Dhayanidhi Alagiri, who spearheads the Cloud Nine Movies, is on a new venture. She has started an event management company by name Nefertari. Introducing her new venture, Anusha says, “I believe our business is about enriching the new experiences and not simply being rich. When you fancy the royal way, we welcome you to our world.”

The company will be launched in a star-studded gala event on April 14. She announced that the launch will be graced by celebrities from Bollywood, Kollywood and Tollywood. The celebrities list includes Nargis Fakhri, Siddharth, Jiiva, Arya, STR, Taapsee and Mahat.

Also featuring will be Sidney Sladen, internationally acclaimed fashion designer, with his Spring-Summer collection. An added attraction will be that the Kolaveri fame Anirudh will be performing live.

The venue will be designed to look like a grand Egyptian Palace to go well with the company’s name Nefertari, which itself is the name of an Egyptian queen.