After Singeetham Sreenivasa Rao, there is a clear dearth of directors who can direct full length comedy entertainers. Crazy Mohan satisfies our appetite to a great extent but with the entry of Rajesh with SMS, humor moved to the frontlines. He proved that you can make a blockbuster hit like Boss Engira Baskaran, which is a cult of sorts, yet remain commercially viable. When we go for his movies, we are guaranteed fits of laughter and that is just enough.