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GLARES FOR 'GETHU'

By Kaushik.L.M

Our cinema industry is blessed with a bevy of charismatic heroes with each of them having their own sizable fan followings. In their quest to add that extra tinge of heroism to their onscreen avatars, heroes take the help of a lot of accessories. That extra mass factor or the ‘gethu’ factor really plays a part in endearing heroes to the masses. Accessories range from stylish kerchiefs wrapped around the neck to ear studs to chains to bracelets.

Who can forget the superstar’s stylish bracelet in Arunachalam, which he used with a lot of punch.  In movies like Dheena, Attagasam and Amarkalam, Ajith used a variety of accessories to look the part as a street ruffian. Vijay has also done his part in promoting accessories in movies like Madura.

But, I’ve missed the mother of all accessories. One, which can be used to project a debonair look, a heroic look as well as a rough and tough look. Each of our heroes has played his part to ensure the iconic status that this accessory has in Tamil cinema today. Be it, a gangster’s role or a policeman or a thug or a college dude or just a jobless street Romeo, one thing in common to all these characters is the glares (or shades or sunglass or the cooling glass in everyday popular lingo).

Imagine the Superstar in countless movies, Ajith in his recent movies, Kamal as the heroic cop in Vettaiyadu Vilaiyadu, Vikram as the stylish Remo or even Arya as Boss. The glares have added so much style to the look of these characters. To give it to the heroes, they have also carried off these glares with such panache.

Not to mention, most of the songs picturized today will be incomplete without a set of these accessories on the lead hero, the beautiful heroine and even the side dancers in some cases.

Rayban, Fastrack, K-L, Police, Polaroid etc. must be indebted to our heroes for positioning their products in such spectacular fashion in movie after movie. Free marketing and free publicity for these brands. Why not an in-film branding / positioning tie-up with one of these brands? Tamil producers can think on these lines.

The glares have become such a part and parcel of Indian cinema, that you can’t even imagine a single movie without these. We also enjoy our heroes more when they put on some decorative eye wear.

Just a sample, in a scene in Mankatha, when Ajith drops his uber stylish Rayban glass towards the ground facing the camera, my friend sitting near me in the theater just leaned forward towards the screen in a gesture as if to catch those glares. As we all must have seen, those glares were a part of Ajith’s character and he blazed the screens in scene after scene wearing it. Billa 2 just reinforces that special relationship that heroes share with their glares. Even in the court scene when Ajith is going for a hearing or when he is arrested by the police, bizarrely, his glares are very much intact.

Some people might laugh at such obsessive use of the glares but we can say, glares accentuate ‘gethu’ and they are just irreplaceable and unmistakable for the all important mass factor in the characters that our heroes play.

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