As the season of ad film makers transitioning into movies get bigger (recently we saw the flawlessly directed Aaranya Kaandam), yet another adman Jayendra is gearing up for the release of his quirkily titled 180. Although 180 is his first full-length feature film, Jayendra is a veteran in ad films and has directed about 500 commercials for popular brands.

The bilingual (in Tamil and Telugu) 180 is an urban tale, according to the director who makes his debut in films at the age of 53. “It is difficult to make your debut film at 53. From your own perspective, you would have seen lots in life, experienced a lot and you tend to learn many things. Hence you want to make a film befitting the purpose of film making” he says. But he knows his business and says he wanted to sell the product in two different languages and hence chose a story like 180.

Jayendra remains tightlipped about the movie’s plot. By the look of the trailers, 180 seems like a triangular love story between a well-educated young man and two damsels – one ultra modern and the other desi, yet modern. Extensively shot in Hyderabad, Chennai, Malaysia, Sacramento and San Francisco in picturesque locales, the movie clearly has the young adults in mind.

Siddharth comes back to Tamil after a sabbatical, playing his lead are Priya Anand and Nithya Menon. 180 also features Mouli, Tanikella Bharani, Janaki Sabesh and Geetha. Scored by Malayalam composer Sharreth, 180 has about 7 songs. As a novel attempt, audio label Think Music – the distributers of 180’s album, opened an estore for fans to buy the tracks they like.

180 is reportedly shot on a Red One and is produced by Kiran Reddy, Swaroop Reddy and C. Srikanth. The movie is releasing all over this weekend.