It
was September 10th first, then it was September
24th and when fans almost lost their nails owing
to the suspense of the movie's release, the
announcement that Endhiran would release on
October 1, 2010 marked the start of a long celebration
which is entitled to the Superstar alone. Here
are some high voltage firecrackers to ‘wow’
you.
Endhiran has already set a new record for ticket
prices in the US. If the ticket price of a normal
Tamil, Telugu or Hindi blockbuster is between
$10 and $15, Endhiran tickets are sold at $40.
The previous record was held by Sivaji The boss,
when tickets were priced at $25.
The advance bookings in the US were closed within
the first few minutes. This was the case in
Chennai too where tickets for the opening weekend
were sold with a few minutes. Endhiran is the
first movie in the history of Tamil cinema when
advance booking was opened 10 days before the
movie's release.
Endhiran will be released in over 3000 theatres
worldwide, which is a record. With 30 screens
in Chennai alone and 60 shows in Mayajaal, it
is expected that Endhiran will be screened more
than 450 times in the city alone during the
first weekend. Needless to say this is another
record for a Tamil movie.
Never have we seen a movie poster printed for
a trailer release. This was the case for Endhiran
when the trailer was released in select screens
in the city. Milk Abhishekam, garlands, firecrackers..
just for the trailer release? What can we expect
when the movie releases?
Let the celebrations begin!
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