Isaignani Ilayaraja
will be seen in a brand new role, one that
none of his fans got to see thus far. Yes,
he will be endorsing Malabar Gold. M.P.
Ahammed, Chairman of Malabar Group says
that expansion plans are afoot and it will
be announced on 15th October 2010 at the
ITC Park Sheraton Hotel in Chennai.
Ilayaraja will be brand ambassador for
this product. Mr. M.P. Ahammed, Chairman,
Malabar Group and Mr. Nishad A.K. Executive
Director, Malabar Group, Mr. O. Asher,
Regional Director, Malabar Group have
consensually agreed that only an icon
like Ilayaraja can promote their brand
at a national level.