Eros has lined up an exciting array of contests
for autographed CDs and posters as well
as interactive activities such as polls,
discussions and exclusive images and videos
for the Bhootnath community sites on Orkut,
Facebook and MySpace. Eros' development
of film-specific communities on social networking
sites supports the company's ongoing strategy
to connect online with Bollywood fans around
the world.
"Eros was the first Indian media and
entertainment company to partner directly
with YouTube as we recognized early the
rapid growth in popularity of social networking
platforms. Bhoothnath is the perfect film
for us to expand our social marketing reach
and support as it has such great appeal
across all segments of the market with the
presence of a leading icon like Amitabh
Bachchan as well as being a children's film",
said Kumar Ahuja, VP International Sales
& New Media for Eros International.
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