Eros is also expected to add Tamil movie
titles in this, as are stakeholders of Ayangaran
International, one of the largest holders
of Tamil movie titles. This is an obviously
major mainstream DVD distribution breakthrough.
Eros DVD will now be available in a many
as 27 Wal-Mart stores across Canada.
The President of Eros International, USA,
Ken Naz had this to say about the tie-up:
"Bollywood as an entertainment category
is growing rapidly internationally. Canada
is a very important market for us for cinema
as well as DVD distribution. We are very
excited to be working with Wal-Mart in Canada
as it will enable widespread availability
of quality DVDs at affordable prices to
consumers."
That is not all from Wal-Mart concerning
Bollywood. This retail giant will now carry
a new line of authentic South Asian women's
clothing called Bollywood Signature. To
celebrate the launch, Wal-Mart will host
a fashion show in Brampton, Ontario, with
Bollywood as its theme.
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