Vijay’s love story gains momentum

Lyricist-turned-actor Pa. Vijay’s Gnabagangal is due for release this Friday, July 3, 2009. Gnabagangal, a love story, is based on real-life incidents according to sources close to the team and the promos have already generated enough buzz that could work in favor of the movie when it’s releasing this weekend.

Vijay’s strategy of releasing a pre-release trailer right when the movie went on floors also seemed to have worked wonders for the movie’s publicity. The trailer has become quite popular online turning youngsters into potential fans of the movie.