distributors
who had threatened to boycott films from
the Pyramid Saimira stable as they felt
corporates were eating into their profits
and that they cannot survive in the industry
for long if this trend was to continue.
Distributors had aired their grievances
a few months ago itself that the corporate
production houses demanded much higher sums
as MGs for the release of their films and
this has reduced their chances of gaining
profits from films a high risk affair.
Natarajan tried to clear the fog over this
issue by claiming that they were actually
people from the industry itself, ones who
have toiled and lost a lot of money in their
efforts to produce movie and their turning
corporate was merely an attempt to professionalize
their organization. He even assured that
their approach will be to revive good cinema
and not purely commerce driven. Their experience
in the industry has come in good for them
and they intend to use the funds generated
from their productions to revive quality
movies that are lying in the cans due to
their inability to find a producer. He said
that they have even constituted a committee
for this purpose to analyze those films
that are stuck due to lack of funds and
shortlist them based on the quality of their
content so they can give these films a new
lease of life. Now that’s a noble
effort that’s come as a shot in the
arm for aspiring filmmakers.
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