Ash launches luxury watch in Chennai

Ash, the reigning queen of endorsements, launched the new collection of the watchmaker Longines in Chennai. The inspiration of Longines PrimaLuna ‘brings with it dreams that are aspirational,’ according to Aishwarya Rai Bachchan who also went on to say that the ‘bewitching collection is not only graceful, it is magical.”

Longines PrimaLuna is a ladies watch and is available in the delicate gleam of stainless steel, the rich hue of rose or yellow gold, or the blend of rose gold and steel. The selection dials include white, silvered or mother-of-pearl decorated with hour symbols, Arabic or Roman numerals or diamonds.