The
seven-screen multiplex was launched at the Ampa
City Walk recently. With this, the PVR Cinemas’
screens in India have gone up to 123 with its
presence going up to 17 cities. The multiplex
has a seating capacity of 1794 and the tickets
are priced at Rs. 120.
Mr. Pramod Arora, Group President, PVR Ltd.
on the launch said, “South is an important
market for PVR and today’s launch in the
capital city of Tamil Nadu- Chennai is a step
in the right direction to accomplish our expansion
plans. This is indeed a great way to begin a
new financial year. We plan to invest about
Rs. 120 crores this year, and expand our presence
across the country. For South India specifically
we are looking at investing Rs 50 crores in
the coming 18 months. We have very aggressive
expansion plans for this year, not just in the
multiplex space but also for PVR Pictures and
bluO.” |