‘I don’t have a big job of promoting Rowthiram as my son Jiiva’s previous film Ko will help for the film’s success’ said Super Good Films R.B. Choudhery as he expressed his happiness for being addressed as ‘Jiiva’s father’. The audio launch of Rowthiram had celebrities from Tamil film industry thronging Hotel Green Park in Chennai.

Every celebrity present at the occasion had extended their showers of appreciations for the team of newcomers – Director Gokul, Cinematographer Shanmugha Sundaram and music director Prakash Nikki.

For sentiment’s sake, R.B Choudhery called upon K.S. Ravikumar to introduce these newcomers, who have done a fabulous job with their respective tasks. Director Vikraman added strong point to his speech saying, “Jiiva started off his career acting in soft roles. But his career took an ultimate change after he donned ‘Rowthiram’ filled roles (he meant action packed characters) in Ram, Katradhu Tamizh and E. I am sure Rowthiram will take Jiiva to greater heights”.

K.S. Ravikumar shocked everyone on the dais and special invitees by saying that he couldn’t avoid watching Ko in pirated video. ‘We cannot avoid the technological advancement and we need to go along with it. I have been requesting the Producers Council to take essential steps to bring Home Videos into action, but my requests haven’t been answered till now.’

Kalaipuli S Thanu, floored by the stunning visuals of songs and teasers acclaimed that Rowthiram will be another Kaakha Kaakha. Lingusamy and Arya were the late arrivals for the event, but turned spotlights on with their captivating speech. The director ennobled Jiiva that he is going Suriya’s way as his selection of scripts is outstanding. He also said Rowthiram will have the same impact that Polladhavan had made a few years back.

Arya was the showstopper for his humorous speech of expressing his interest to speak about Shriya. The hilarious moment didn’t end there as he persistently kept pulling Jiiva’s legs passing comments with his funny gestures when Jeyam Ravi reminded him that Jiiva has Rowthiram in his eyes.

‘Jiiva is like my family as we share a good bonding. This is the reason why I don’t miss any of his events’ added Jeyam Ravi, who was happy about Jiiva’s growth.

‘Whenever I used to approach Jiiva for a cameo role in Boss Engira Baskaran, he would excitedly speak about Rowthiram and its crew’ said Rajesh, who didn’t miss to mention that every filmmaker and assistant director want to work with Jiiva, which is a rare privilege that any actor can aspire for.

Having worked Jiiva in Vandhan Vendran, director Kannan revealed that the only reason behind Jiiva’s success is his hard work. Shriya Charan had few words to speak about the film as she uttered, 'the film will leave your eyes in tears and happiness in your faces'.

Jiiva mentioned that Rowthiram is so close to his heart and director Gokul is highly talented. 'So far I have never had such an introduction for my films and this one is really special' concluded Jiiva.

Three songs and couple of teasers were screened for the special invitees.