A few days back the teaser of Deiva Thirumagan directed by AL Vijay was released and the occasion was used primarily to introduce the title of the film which was variously speculated by the media. And on 14th April 2011, the audio of the film scored by G V Prakashkumar was launched at the Chennai Trade Centre at Nandambakkam, Chennai in the evening amidst much glitz and fanfare.

Incidentally the music of director Vijay’s earlier film Madarasapattinam was also launched at the same venue with a majestic set reminiscent of the old Madras Presidency. This time around for DT, a class room like set was put up from the entrance to the venue which amused the invitees. This event witnessed the release of the audio and also the screening of a few songs and their making. All the male members of the crew had sported dark colored three piece suit which gave them a dapper look. All the dignitaries had good words about the producer Mohan Natrajan, director Vijay and music director G V Prakash. Lyricist Naa Muthukumar wittingly said that after his wedding, he is taking out his suit only now.

Vennilave

The event formally commenced with an invocation song followed by a welcome note. The first song ‘Vennilave’ was announced by directors Vasanth and Chimbu Devan. Director Vasanth mentioned that Chiyan’s performance in the teaser of DT floored him and he placed Vikram in between Kamal and Suriya. Chimbu Devan stated that Vijay always tries different genres which may appear simple but his premise is always a tough one. G V also crooned this song for the audience.

Anushka and Amala Paul

When the lady leads of the film were introduced, it brought a thunderous applause from the audience. Anushka was as usual her ravishing best in a light greenish yellow churidar embellished with thread work and Amala Paul was seen in a violet and green combination gown.

Vizhigalile

The second song Vizhigalile was introduced by Karthi and director Suseendiran. Karthi who looked dashing in his jean and a full sleeved violet shirt quipped that he was jealous of Arya in Madarasapattinam and is eager to work with Vijay. He furthered that the teaser was very simple devoid of ostentation which increases the curiosity levels about the film. “Deiva Thirumagan is a celebration of love and the teamwork of Vijay, Vikram, Anushka and GV is sure to rock.”

On his part, director Suseendiran said that he is jealous of director Vijay and his energy levels as he has completed a film in such a short notice. He opined that DT will be liked by everyone.

After this, the song was screened which was rich in aesthetic visual appeal, shot in rain with Anushka riding a bike and Vikram at the pillion. The innocent exuberance of Vikram and the passion in Anushka’s eyes looking at Vikram through the rear view mirror was simply lyrical and no amount of words can bring out this feeling. This number could well be spoken for its camera work in addition to the performance of the lead actors. The making of the song was also revealed.

Vikram

Vikram made his grand appearance via the magic box in the magic show that was being performed as fillers but he said that he is reserving his speech for the climax.

Jagada Thom

The third song of DT was introduced by the Madarasapattinam pair Arya and Amy Jackson who charmed the audience when she asked Arya ‘Maranduttiya’. Arya making use of her non understanding of the language brought in some funny moments.

Paapa Paapa

Actors Shakthi and Jithan Ramesh introduced the fourth song Paapa Paapa. When Shakthi spoke, he was much appreciative of Vijay and Vikram and said that anyone can become a Cheeyan but no one can become Deiva Thirumagan. The song was also screened for the audience.

The crew

Post this number, the crew was called on to the stage and introduced which consisted of Editor Anthony, Cameraman Nirav Shah, Choreographer Gayathri Raghuram, Art Director Santhanam, M S Bhaskar, Nasser in addition to Anushka, Amala Paul and Vikram.

Thanks Saindhavi

Nasser stated that Vikram is his source of inspiration and his commitment and dedication to work is simply mind-blowing. M S Bhasker declared that Vikram is God’s own child. Amala Paul attempted to speak in Tamil and also managed quite well. She said that she was looking out for performance oriented roles after Myna and Vijay provided her with the right fodder in DT. She thanked the director, producer, Vikram and the entire cast. Anushka attempted to talk in Tamil but quickly changed to English. After thanking her producer for giving her such a wonderful opportunity in DT, she added, “It was a good learning experience for me and both director Vijay and Vikram’s experience have helped me a great deal. Deiva Thirumagan is replete with emotions.” She also specially thanked GV’s fiancée Saindhavi who had rendered a song featuring her.

The formal launch

After this, the audio was formally released by Rama Narayanan, President of Producer’s Council and was received by director Priyadarshan. Also present at the occasion were FEFSI Chief V C Guhanathan and Sivasakthi Pandian, General Secretary of Producer council. Priyadarshan wished his dearest disciple (Vijay) all success and said that he is very proud of his student’s growth. Rama Narayanan was very sure of the success of Deiva Thirumagan but wondered whether it would be silver jubilee or golden jubilee. When V C Guhanathan spoke, he opined that for Sivaji Ganesan it was Deiva Magan, for Kamal it was Dasavatharam and for Vikram it is going to be Deiva Thirumagan.

Aareeraro

This melodious ditty was introduced by Lizzy Priyadarshan and Saindhavi. Saindhavi said that it is her second song for GV and Vijay combination. Lizzy wished the crew and the film all success. Haricharan rendered this number for the audience in his mesmerizing voice which was received with loud applause.

Kadai Solla Pogirom

Kadai Solla Pogirom was brought in by director Jeyam Raja and educationist Isari Ganesh who informed the audience that director Vijay was his student in his Vel’s University. Jeyam Raja, smart in a green checked shirt stated that Vijay’s success is his success. This was followed by the screening of the song which appealed to everyone for its freshness in picturization. Sara, daughter of Vikram wants him to tell a bedroom story and how he manages this with his helpers was quite interesting to watch. The juxtaposition of story characters with the original ones brought in cheer from the audience. This number will appeal to the children.

Life is beautiful

Finally the theme music ‘Life is beautiful’ was introduced by cartoonist Madan and Vijay’s dad AL Azhagappan. In his brief speech Madan said that Vijay knows the pulse of the audience very well. AL Azhagappan thanked producer Mohan Natarajan and the entire crew of Deiva Thirumagan.

Baby Sara

Baby Sara was cuteness personified when she appeared on the stage. It is her innocence that caught the attention of everyone and there was no ‘reelness’ in it. In her own childish language, she thanked Vijay, Vikram and Anushka deedi and the expression of Anushka on hearing this is a million bucks worth.

Cheeyan

Lastly when Cheeyan appeared on stage as promised, it took some time for the thunderous applause to die down. Vikram was in his handsome best and was fresh from his Kenya trip where he had participated in the UN Habitat program. In his speech he said that Krishna the character that he did in Deiva Thirumagan is very close to his heart. “Deiva Thirumagan will definitely bring about a different perception about differently abled people”. He also added that director Vijay is his Deiva Thirumagan.