The Tamil audio of actor Siddharth’s bilingual (Telugu and Tamil) ‘180’ was launched at the Satyam Cinemas today (14th April). The launch was well attended and the guests were an assortment of young actors and experienced film personalities. The best part about the launch was to see the entire team wear white and it seemed to emphasize on the fact that this movie is a result of great team work.

The music has been composed by Sharreth, a household name in Kerala who has several awards to his credit. The function opened with Sharreth and his singers performing a few songs live to the people present. The song ‘Rules Kadaiyathu’ was unique and something about the song catches the listener breathless.

Director Jayendra said that he is very happy with the tunes Sharreth has given and that it enhances the visual appeal and the movie’s appeal as a whole. He added that Siddharth, Priya Anand and Nithya Menen have performed well. Music Director Sharreth spoke next and his speech was very light-hearted, genuine and invoked applause. He said that he was shocked when Jayendra told that he will have to compose music for his feature film and that so long he was composing only for Jayendra’s ad films. The musician also praised the director for giving music a lot of scope in this film.

Actor Siddharth, looking suave in a crisp white shirt, thanked his mother and father for being there and supporting him. He also said that he is very happy to have worked in this film and that it has been a great learning experience for him.

India’s most admired and revered director, Mani Ratnam launched the audio. He wished Jayendra all the very best for the film’s success and also affirmed that he has known Jayendra for long and that he is very talented.

Along with Mani Ratnam, the audio was unveiled by producer RB Choudary, PC Sreeram, actor Arya and ‘Jeyam’ Ravi along with several others. Nithya Menen and Priya Anand looked resplendent in white and were equally lovely in the stills of the movie.

Two songs ‘Rules Kidayaathu’ and ‘Nee Korinaal’ were screened. The director has made a very creative move of conceptualizing both these songs. This has helped in giving immense scope for music, lyrics, choreography and picturisation. The ‘Rules Kidyaathu’ song choreographed by Dinesh was shot in Phantom Flex camera that can shoot up to 2500 frames per second. This slow motion song shows power and potential of each moment and it was a visual treat.

The trailer looked interesting and seemed to have a mischievous plot of a boy romancing two girls. The film is jointly produced by Satyam Cinemas and Aghal films. Directed by Jayendra, it has writer Subha and Jayendra for the screenplay writing.