McDonald's India has reportedly launched a series of concept restaurants with enhanced digital capabilities as ‘Experience of the Future’ to improve customer experience in Mumbai. According to reports, the McDonald's EOTF outlet features self-ordering kiosks, table service, and has also introduced several healthy options on the menu. McDonald’s will reportedly open 5-10 outlets in the city in the next 18 months and will also open the store in other major cities over the next 2-3 years.