Taking a cue from the neighbouring state of Tamil Nadu, the traders in Kerala have decided to stop the sale of drinks and beverages manufactured by Coca-Cola and PepsiCo to promote local beverages like lime soda. The boycott is in protest against the exploitation of groundwater by the companies amid threats of a drought. Notably, as many as seven lakh shops and traders will reportedly join the boycott, which will formally be announced on March 14.