STOP HATING ENDHIRAN
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By Behindwoods Visitor Manoj Robinson
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For every person who enjoyed Endhiran, there is another person who has something to nitpick and complain about the movie. I have seen so many people spreading bad word of mouth about the movie even before seeing it by saying that the movie does not live up to the hype and that it is merely ok. I just wanted to clarify to such people as to why Endhiran is a landmark in Indian cinema history.

First people who don’t like Endhiran fall under the following three categories:

People who don’t like Sun Pictures:

No matter you like it or not, one has to accept that Sun pictures is now an unstoppable force in Tamil cine industry. Even I am not happy with some of their marketing tactics like constantly showing trailers in all forms of media or proclaiming that their films are super hits in Sun news which destroys their credibility. But hey this is business. Advertising is a big part of business and you have an option of either going for the end product or skipping it. You can’t blame a corporate for promoting their product. And moreover without Sun pictures Endhiran would have never been a possibility. These people have invested 200 crores of their hard earned money through mere trust in our Super star and Shankar. One has to applaud them for that. So please stop hating Endhiran just because it was produced by Sun Pictures.

People who don’t like Shankar:

Shankar is for Kollywood as Michael bay is for Hollywood. Love him or Hate him, one thing is for sure. You will always get your money’s worth of entertainment from a Shankar movie. Leave the movie budget, but from a moviegoers perspective you are going to pay the same ticket money for a Shankar movie as that you pay for any other movie. And I strongly feel that Shankar always ensures that the viewer goes home after being entertained for the 3 hour duration. People complain that Shankar cannot take credit as the visuals were handled by Hollywood technicians themselves. I would like to point out to such people that getting work done through people who are on top of the business is no easy deal. It’s not like you just go pay money to technical wizards in ILM and order visuals to be done like ordering masala dosa from a hotel. Your technical knowledge must be on par with them to extract work from them and I feel only Shankar can do that. And just look at the technical team for the movie. It is made of the top players in the film industry. No one other than Shankar can handle a team of this magnitude.

Also not everyone with 200 crores can produce something creative on screen. Only people with immense imagination and the ability to think outside the box can do so. Shankar is one such creative director who thinks bigger than anyone else. So when you marvel at the action scenes in the movie remember that it was Shankar’s thought process which brought them to life on screen

People who don’t like Rajni:

I really don’t know why some people don’t like the greatest entertainer ever. They just like to see him fail. They get some sadistic pleasure to know that Rajni has slipped from his perch. They cite so many reasons like his stand in politics, his larger than life antics, his high pay etc to hate him. Please people see him as an actor. I am not asking you to accept Rajni as god and do paalabishekam for his cutout. But just see him like any other actor. And finally remember that a movie is a collective effort. Don’t hate it just because you don’t like one person associated with the movie.

So finally what I would like to say is that the fact is that our lovable Superstar is getting old. Even the superstar has his limits in real life. He is choosy in selecting scripts and now that Endhiran is out it might be another 2 years before we see him on screen. And such a mammoth combo may not even be possible again in Tamil cinema. So for now instead of nitpicking Endhiran go enjoy the experience. It is a far better movie than what we have seen so far in 2010 with a lot of effort and hard work behind it. So stop hating it for silly reasons. Sun pictures, Shankar and Superstar could have easily made another masala movie which would have met the expectations of the average moviegoer and maybe raked in more profit for sun pictures compared to the investment they made now. But instead they decided to opt for a movie void of Tamil cinema clichés and one which focuses more on Superstars acting than exploiting his mass image.

And just because the movie is made with the budget of 5 movies, don’t go in expecting the entertainment value of 5 movies in one movie. Instead of expecting 200 crores of entertainment expect your tickets worth of 200 rupees of entertainment. You will find a far far rewarding movie experience.


Endhiran rocks.

Manoj Robinson
ManojRobinson@gmail.com

Tags : Endhiran, Rajinikanth, AR Rahman, Shankar, Aishwarya Rai

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