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Celebrities and Endorsements

Madhavan and Surya - Pepsi
Immediately when Coke roped with Vijay, Pepsi signed up with Madhavan. It was advertised as Pepsi’s Minnale for the Madhavan starrer Minnale movie. Then onwards Madhavan was the brand ambassador for Pepsi. He appeared in the ad with Trisha, just before the release of the movie Kannathil Muthamittal .

Pepsi came out with a new catch phrase for the youth in Tamil Nadu during the release of the movie Ayudha Eluthu . After the tagline of 'Indha Ullam Ketkumae More', it had evolved 'Indha Dhagam Perisu'. The ad had Suriya and Madhavan in the lead. Surya makes his debut as an ambassador for Pepsi - the country’s most popular soft drink brand.
 
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